Media Kit

Information for Advertisers and Sponsors

The 2009 eSchool News Media Kit

The eSchool News network combines print, online and eMail media to let you deliver tightly targeted marketing messages to more than 600,000 elite school technology buyers each month.

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eSN OVERVIEW

Contract All Expand All

eSN Network Product List

eSchool News Network list of marketing opportunities
Ask your account exec to recommend the exact combination of eSN products and services best suited to your objectives and budget

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Print Competitive Analysis

How eSchool News Keeps Your Marketing on Target
Editorial Focus on Education Technology: 100%
Percentage of Direct Personal Requestors: 88.4%
Circulation Reach and Page Rate: Most Efficient in the Field
Cost Per Thousand: Most Cost-Effective in the Field

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eSN PRINT

2010 eSN Editorial Calendar/Ad Planner

eSchool News features the top school technology news stories, expert columns, best practices, and special reports. And each month, our elite K-20 decision makers -- your best sales prospects -- meticulously review this key information to help them evaluate and purchase technology products and services for their schools.

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eSN Print Readership Profile

Graphic depiction of statistics and demographics about eSN's print readership.

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BPA Statement, June 2009

Official audit report documenting circulation of print newspaper.

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eSN 2010 Print Rate Card

eSchool News is dedicated to providing K-20 decision makers with the best information available to evaluate and purchase the technology necessary to achieve educational goals.

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eSN Special Report series

Bundle award-winning editorial coverage with your important sales message, your eSchool News Special Report Sponsorship showcases your products to a receptive, audience of K-20 technology decision makers.

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eSN ‘Smart Start’ Classifieds

Reach the K-20 buying elite – starting at just $300 per month!

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eSN List Rental

A mailing list is only as good as the track record behind it. Now, eSchool News, the leading education technology publishing and online content provider, has compiled a truly unique list of proven decision makers who have demonstrated an active interest in education and technology.

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Reprints & Permissions

Professionally produced article reprints from eSchool News are a terrific way to increase awareness about your product, company or organization.

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Readership Study, McDonald Research Group, 2009

An Executive Summary of an audience analysis study conducted under the direction of Jane McDonald, Ed.D., principal of the independent research organization McDonald Research Group.

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Specifications, terms and conditions, and general policies for print advertising in the eSchool News print newspaper

Specifications, ad sizes, and publisher's policies for ordering advertising in America's No. 1 ed-tech newspaper. For additional information, please contact your account executive or Ms. Lee Calloway at lcalloway@eschoolnews.com or 1800-394-0115 x 131. Please include your name, organization, address, and telephone number. Thanks for your interest in eSchool News.

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Order form for advertising/sponsorships regarding eSchool News print newspaper

Please download and print out this form, fill it out, then fax it to Ms. Lee Calloway at 301-913-0119 or call or eMail your eSchool News account executive (or eMail to lcalloway@eschoolnews.com), who will be happy to answer any questions and fill out the form for you to sign. Please include your name, organization, address, and phone number. Thanks for your interest in eSchool News.

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Custom Publishing Services

Let eSchool News help you stand out from the crowd with our custom publishing services. Let us help you offer a unique message to your clients while delivering it creatively and getting measureable results.

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The 2009 NECC Conference Promotion Program

Maximize your exposure and increase your sales with key buyers at the largest education and technology show of the year. You’ll be sure to see results with print, online and email ads before, during, and after the National Education Computing Conference (NECC).

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eSN ONLINE

eSN 2009 Online Rate Card

eSchool News Online is dedicated to providing K-20 decision makers with the best information available to evaluate and purchase the technology necessary to achieve educational goals.

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eSN Online Visitor Profile

Graphic depiction of statistics and demographics about eSN's online audience.

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Alexa Web Ranking

eSchool News is the #1 Ed-tech Publication Web Site in the World as Ranked by Amazon’s Alexa Search Engine

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eSN 2009 Advertising Banners

Choose the impression level and banner that matches your online campaign. Build brand awareness and drive key K-20 buyers to your web site. eSchool News Online offers six types of banners. Your message is viewed only by qualified ed-tech decision makers who have a genuine—and immediate—interest in school technology.

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eSN Educator’s Resource Centers

Sponsor a custom-built microsite on a topic of key interest to K-20 technology buyers.

Partner with eSN's editors to build your very own Educator's Resource Center!

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eSN K-20 Online Content Centers

Select the content center sponsorship that fits your target market.

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eSN K-20 Technology Solutions Center

Online advertising on a shoe-string budget. You choose your marketing program in this dynamic research tool for K-20 decision makers. Packages start at only $750 a year!

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eSN Opt-In eMail Program

Reach qualified buyers when you've got their full attention

Deliver your electronic marketing message to opt-in subscribers via the eSchool News broadcast eMail program.

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Audience Analysis Study, McDonald Research Group, 2009

An Executive Summary of an audience analysis study conducted under the direction of Jane McDonald, Ed.D., principal of the independent research organization McDonald Research Group.

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eSN Webinars

Communicate your ideas to technology buyers with a custom-designed, multimedia eSN Webinar.

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Order form for advertising/sponsorships with eSchool News Online

Please download and print out this form, fill it out, then fax it to Ms. Lee Calloway at 301-913-0119 or call or eMail your eSchool News account executive (or send to lcalloway@eschoolnews.com), who will be happy to answer any questions and fill out the form for you to sign. Please include your name, organization, address, and phone number. Thanks for your interest in eSchool News Online.

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Digital Marketing Services

With eSchool News’s digital marketing services you can now get digitally produced catalogs, sales brochures, course directories, and much, much more – at a fraction of traditional costs.

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eSN-TV NETWORK

eSchool News.TV

eSchool News.TV makes Your Sales Story the Star of the Show.

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eSN TechWatch

Fine-tuning the big picture on ed tech.

Technology buyers in schools and colleges have learned to rely on the in-depth journalism of our national print newspaper and internet news reports. Now, our award-winning news team takes its must-have coverage to video with eSchool News TV.

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eSN Video Marketplace

Put the power of video behind your sales message!

You're the star in the eSN Video Marketplace!

Use the proven power of video communications to deliver your marketing message via eSN's high-impact Video Marketplace, presented at eSchool News Online: the world's most visited ed-tech publication website.

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