Who has time to read a whole book anymore? That’s the thinking behind a new publishing venture by the FT Press, a unit of Pearson, which has introduced two series of short, digital-only titles for professionals who want quick snippets of advice for $2.99 or less, reports the New York Times. The publisher, through a new imprint named FT Press Delivers, has quietly begun selling what it is calling Elements and Shorts through the Kindle electronic bookstore on Amazon.com and Barnes & Noble’s e-bookstore. The Elements, which the publisher has priced at $1.99, are stripped-down, 1,000- to 2,000-word versions of already-published books, while the Shorts are newly written essays of about 5,000 words, priced at $2.99. Titles include “Reengineering the Rules of Management,” by James Champy, the co-author, with Michael Hammer, of “Reengineering the Corporation,” one of the biggest business best sellers of the 1990s, and “Keeping It Honest, From Kitchen to Coca-Cola,” by Seth Goldman, co-founder and chief of Honest Tea, the maker of organic drinks. “It’s a good idea to be able to provide people with shorter, more expedient, more time-sensitive” content, said Timothy C. Moore, publisher of the FT Press…
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